When Glove Retail announced its merger with Odesus SA, both companies recognised the need for a clear and compelling communication strategy to mark the transition. Each organisation brought a long history of innovation in retail technology, with core offerings spanning store security, RFID systems, and point-of-sale solutions. The merger represented a major structural and cultural shift, one that needed to be presented with confidence and energy, rather than as a dry corporate update.

Our studio was commissioned to lead the art direction, creative strategy, and motion design for a short-term digital campaign announcing and celebrating the merger. The goal was to communicate unity, innovation, and client-first growth through visually engaging content that could work across multiple touchpoints: including video, email, print, and social media.

A key creative challenge was translating a technical, B2B-focused story into something memorable and dynamic. To achieve this, we developed a motion-graphics-driven identity for the campaign, centred on kinetic typography and bold statements that mirrored the energy of transformation. Working collaboratively with the company’s marketing consultant, we built scripts and copy that could strike the right tone, professional but optimistic, polished but human.

We began with a strategic framework that positioned the merger under a single unifying message: Shaping the Future of Retail. From this core idea, we developed four main campaign phases, each focusing on a different aspect of the partnership; innovation, integration, client focus, and opportunity.

The campaign’s centrepiece was a series of four kinetic typography videos created in After Effects. Each film used short, impactful messaging that appeared for only a second or two before transforming into the next line, creating a rapid-fire sense of momentum and change. This fast-paced rhythm mirrored the pace of modern retail and reflected the energy behind the merger itself.

Every video was then versioned into four 15-second clips for social media deployment, optimised for platforms like LinkedIn and Facebook. From these animations, we exported key frames to create a library of still visuals for static campaign posts, digital ads, and printed collateral. The aesthetic was consistent across all media, clean, confident, and high-contrast, reinforcing brand unity through every touchpoint.

Alongside the video content, we created supporting materials to ensure the message flowed seamlessly through every channel. These included bilingual email newsletters (English and Greek) tailored to each market, quarter-page adverts for a Greek digital pharmacy magazine, and an animated email signature used company-wide for several months. The continuity of design across these elements turned a single motion campaign into a fully integrated brand experience.

Beyond the immediate deliverables, the project also served as a demonstration of how motion design can cascade into a wider ecosystem of content. From a single concept, we generated videos, social posts, print ads, and emails showing how animated storytelling can amplify even complex B2B announcements with creativity and clarity.

The campaign gave the merger a strong public identity, positioning the combined company as forward-thinking and customer-centric rather than bureaucratic or transitional. The use of kinetic typography and fast visual pacing helped turn a traditional business announcement into an engaging narrative about innovation and collaboration.

Across channels, engagement was notably higher than previous corporate updates. The videos achieved strong completion rates on LinkedIn and Facebook, while the supporting email campaign saw open and click-through rates well above industry benchmarks. The animated email signature, a simple yet consistent detail, reinforced visibility for months after launch.

More importantly, the campaign built internal confidence and external awareness around the new partnership. It unified two established brands under a shared vision, Tomorrow’s Retail, Today, and demonstrated how motion graphics can bridge creativity and corporate messaging in a way that feels both modern and authentic.