Specialist fluids and gases are an integral part of industrial supply chains. They keep factories running and transport moving. Not having access to the right helium/nitrogen mix can stop a whole production line. Running out of fuel will cause a truck significant delays and impact an entire manufacturing operation.
These substances are valuable commodities. However, their content can be hazardous. Moving them is a dangerous activity. Transfers are normally done through flexible hoses or solid loading arms, depending on the product and its purpose. But accidents happen. Drivers or operators sometimes fail to disengage vehicles from stations after loading or unloading.
Gas and fluid leaks during transfer can have serious repercussions on site. They can cause damage to equipment and facilities. There are also further cost implications as these products are expensive to replenish. Most importantly, these accidents can put people at risk. Safety must come first.
We were asked to transform a 3D model of an NGX (next generation) breakaway coupling into 3D renders. This Original Equipment Manufacturer (OEM) solution is considered one of the safest ways to handle substance transfers. The client also wanted a short promotional video to show how the product works.
The 3D renders were to be used for future promotional materials, online posts, and technical manuals created by third parties. This meant our designs needed to be accessible and seamlessly blend with other people’s concepts. We made several 3D renders from different angles based on the model provided to us.
We produced solid images of the breakaway coupling to show the aesthetics and external features of the OEM solution. We also made transparent versions to display the inner workings of the coupling to give people a better understanding of how it functions. These combined to provide a comprehensive overview of the product.
We initially created a video of the product rotating. This was then converted into a short promotional video that lasted 40 seconds. We used red arrows to represent the force of gas or fluid flowing through the coupling. We then used a cutaway animation to reveal the device’s internal operation and how it processes the stream of substances.
The video then demonstrated how the coupling reacts to excessive force brought on by a lack of vehicle or station disengagement. We also included bite-sized amounts of text to narrate the process and highlight product features and benefits.
The 3D renders and promotional video helped to promote the NGX breakaway coupling as an effective OEM solution. The designs enhanced the target audience’s understanding of the product by demonstrating how it works and showing relevant features and benefits. They also worked well with other marketing materials created by third parties.
The video successfully illustrated how the coupling break pins would shear when subjected to excessive force and cause pistons to spring forward and shut connections. It also highlighted the benefits of keeping operators safe, mitigating spillages, and minimising costly downtime. High flow rates, low-pressure drops, and easy on-set resets were also covered.
The NGX breakaway coupling is used in many applications and industries, including Chemical, Petrochemical, Aviation, Rail, and Liquified Petroleum Gas (LPG) sectors. This OEM solution is highly regarded, and its reputation has been enhanced further through these promotional activities. The focus remains on safety while creating an efficient process that minimises loss.
3D renders and promotional videos are integral parts of sales and marketing campaigns. They bring OEM solutions to life and help people understand concepts in accessible and inclusive ways. Visual technology continues to evolve, which brings plenty more opportunities to connect with target audiences.
