Retailers have used point-of-sale (POS) displays as an effective marketing tool for many years. New products and featured items gain maximum visibility through their strategic placement near store entries, checkouts, and at the ends of aisles. This positioning also capitalises on people’s desires for ease, efficiency, and convenience. Designs are tailored to attract consumers, influence decisions, trigger impulse purchases, and drive sales.
However, the retail sector has moved away from static concepts in favour of more interactive POS displays. Digital technology has given stores innovative and flexible new ways to engage target audiences on a deeper level through these setups. This has brought fresh challenges in terms of cost and implementation.
Glove Retail was quick to embrace change and address any issues they encountered. They realised that retrofitting shelves for existing POS displays with digital stripes and monitors took up time that could be better spent elsewhere.
These setups were also weak in construction, which wasn’t ideal for housing expensive hardware and potentially fragile products. Adaptability was another problem as these designs were not built to accommodate future upgrades. And power connections were difficult to hide, which impacted aesthetics. A durable all-in-one POS solution for premium retailers was needed.
We listened to the client's concerns, considered the options, and helped develop an all-in-one turnkey solution called Brandstand. This concept was aimed at premium and selective retailers who were looking for a more robust and stylish alternative to what was currently on offer. The USP was centred around adaptability, longevity, and reliability in the marketplace.
Current interactive POS displays were made from either cardboard or plastic. It was decided to build the solution out of metal. This created a much stronger and durable frame.
We then focused on the design and layout. It was important to connect with consumers on different levels. We wanted the solution to attract attention from a distance and then engage consumers at eye level. This would enhance buying opportunities by highlighting other products, promotions, and discount offers.
We developed two core variations tailored to suit different retailers, brands, and product sets. Both versions had monitors on top and adjustable shelf heights. The first option contained digital stripes on the shelf lips that could display content to coincide with the monitor’s output. The second option featured an additional vertical screen for greater promotional visibility but less shelf space.
This all-in-one POS solution for premium retailers created an immersive and engaging consumer shopping experience. Retailers could take their marketing campaigns to the next level with in-store adverts that captivated attention and encouraged interaction, leading to more sales.
Existing customers were interested in the initial designs and were keen to see how they could benefit from the interactive POS displays and how they compared to their current setups. We then connected Glove Retail with new interested customers through promotional materials, digital leaflets, LinkedIn posts, email newsletters, and video content.
The digital stripes provided interactive LCD shelf signage and split-screen modes for flexible promotions. Double-sided monitors with smart content and remote-control functions enabled further visibility. The range of options meant retailers could adapt their approach to current and future campaigns.
Brandstand set a new benchmark for interactive POS displays in the retail sector. The solution successfully combined digital technology with a traditional marketing setup to connect with consumers on a deeper level. Pharmaceutical, healthcare, cosmetic, and lifestyle brands were the original targets. But this concept quickly expanded to any viable product, which could be easily displayed and shelved. More customers were engaged in less time.
